Shoppers worldwide fuel the 2021 e-Commerce BOOM
The shift to digital commerce is here to stay
At the height of the COVID-19 pandemic, 10 years of e-Commerce growth happened in just 90 days. As the world shut down and brick and mortar stores were forced to close, e-Commerce reached an all-time high of total global retail sales.
According to a global survey across 11 markets by Shopify, 84% of consumers shopped online during the pandemic. What’s fascinating is that this trend was not driven by millennials and Gen-Z’s, this increase growth came from older generations as well.
This unexpected growth triggered a demand for DTC marketing support and all-around multi-channel customer support services.